Make the contact details the easy part
Your business name, trade, service area and phone number should be clear. If you include a website, check that it is readable at the printed size. Test the final artwork before ordering a batch.
Give it a practical purpose
A simple maintenance reminder or space to write the next service date may make sense for your trade. Keep the content relevant to the work you actually do, and avoid packing in every service you offer.
Offer it after the job
When the work is complete, ask whether the customer would like a magnet so they can find your details next time. It can support a useful customer relationship without needing a sales pitch.
Test a small batch and track it
Record the cost of the magnets and how many you hand out. Ask returning customers how they found your number, and add that answer to the customer record.
For example, if a batch costs $100 and five customers later say the magnet prompted their call, the print cost is $20 per recorded response. Those numbers are illustrative; they do not predict how your batch will perform or account for design, delivery and other costs.
Keep it connected to the rest of your business
Use the same business name and contact details on your website, vehicle, invoices and printed materials. A magnet helps someone find you; your enquiry process still needs to make the next step straightforward.
See how your website and CRM can work together, or talk to Joel about your current setup.